第1篇 喬布斯辭職前最后一次英語(yǔ)演講稿
cupertino is very famous for apple computer. and we are very honor to have steve jobs tocome here tonight to give us special presentation. mr. jobs?
蘋果如今變得炙手可熱cupertino也沾光不少，今晚我們榮幸地邀請(qǐng)到喬布斯蒞臨現(xiàn)場(chǎng)。喬總?
welcome, mr jobs: you have a fan club here..
歡迎你，這里貌似都是你的粉絲。
thank you. apple's grown like a weed, and as you know, we've always been in cupertino.started in an office par, eventually, got the buildings, we are in now the corner of the ends of280.and those buildings hold maybe 2600 or 2800 people. but we've got almost 12,000 peoplein the area. so we're renting buildings - not very good buildings, either at an ever-greaterradius from our campus and we're putting people in those. it is clear that we need to build newcampus, so we just add space. that doesn't mean we don't need the one we got, we do need it,but we need another one to augment it. so we've got a plan that let's us stay in cupertino.and we went out and we bought some land and this land is kind of special, to me. when i was13, i think, i called up... hewlett and packard were my idols. and i called up bill hewlett, causehe lived in palo alto, and there were no unlisted numbers in the phone book, which gives you aclue to my age. and he picked up the phone and i talked to him and i asked him if he'd giveme some spare parts for something i was building called a frequency counter. and he did,but in addition to that he gave me something way more important. he gave a job thatsummer. a summer job at hewlett-packard, right here (on) in santa clara, off 280, the divisionthat built frequency counters. and i was in heaven. well, right around that e_act moment intime, hewlett and packard themselves were walking on some property over here in cupertino,in pruneridge, and they ended up buying it. and they built their computer systems divisionthere. and as hewlett - packard has been shrinking lately, they decided to sell that propertyand we bought it. we bought that and we bought some adjacent property that all used to beapricot trees, apricot orchards and we've got about 150 acres. and we should like to put a newcampus on that so that we can stay in cupertino. and we've come up - we've hired some greatarchitects to work with, some of the best in the world, i think. and we've come up with a designthat puts 12,000 people in one building. think about that, that''s rather odd 12,000 people in abuilding, in one building. but, we've seen these office parks with lots of building and they getpretty boring pretty fast. so we'd like to do something better than that. and i'd like to takeyou through what we like to do. so this is supposed to work here. here we go. can you see this?so here is we are today, which is on infinite loop drive, against the intersection of d' anza andthe 280.
謝謝大 家。蘋果如雨后春筍般快速發(fā)展著，而cupertino一直是我們鐘愛(ài)的土壤。從開(kāi)始的工業(yè)園到現(xiàn)在的辦公大樓280號(hào)公路盡頭的拐彎處，這幾棟樓能容納 2600到2800名員工?？蓪?shí)際上我們的員工數(shù)量超過(guò)了12022。不得已只能用租些差勁的寫字樓給員工辦公。所以我想把大家轉(zhuǎn)移到離現(xiàn)有園區(qū)不遠(yuǎn)的一 片區(qū)域。我們將用新的園區(qū)來(lái)擴(kuò)充辦公面積?，F(xiàn)有園區(qū)也會(huì)繼續(xù)保留，新園區(qū)還在cupertino，因?yàn)檫@里對(duì)我巨有意義。大小我就是惠普創(chuàng)始人 hewlett和packard的粉絲。hewlett住在palo alto，13歲那年我給他打了個(gè)電話，年頭所有的電話號(hào)碼都印在大部頭里，不好意思，暴露了我的年齡。我問(wèn)他是否能送我些零件做頻率計(jì)數(shù)器。他不僅答應(yīng) 了，還給了我一份工作?；萜盏氖钇趯?shí)習(xí)，就在snata clara 280號(hào)公路旁邊，我被分在計(jì)頻器部門，簡(jiǎn)直像去了天堂。就在這個(gè)時(shí)候，惠普在pruneridge買了塊地，并在那里設(shè)立了計(jì)算機(jī)系統(tǒng)部。最近惠普并不 景氣，有意出售這塊不動(dòng)產(chǎn)，我們就買了下來(lái)。順帶還賣笑來(lái)原來(lái)的一片杏園，總面積有150英畝了。我想在哪兒建個(gè)新園區(qū)，繼續(xù)留在cupertino。我 們請(qǐng)來(lái)最優(yōu)秀的設(shè)計(jì)師，希望設(shè)計(jì)一棟能容納12022人的大樓。一棟樓裝12022人，是不是跟中國(guó)的學(xué)生宿舍一樣不可思議?你們看過(guò)一些工業(yè)園區(qū)空間擁 擠、設(shè)計(jì)單調(diào)，我們希望改變這一切。給大家看看園區(qū)藍(lán)圖，看得見(jiàn)么?蘋果總部就在這里280號(hào)公路和d' anza十字路口的交匯處。
mr jobs, yeah, you drawn as print, that's high-tech we've. use your finger. just point in theair...
喬總，你可以用演示器，我們這兒也是有高科技的。
what we've done is we bought this land right here. we try to buy the apartments at the cornerbut they are not for sale, so we couldn't buy those. and we bought everything else. and thecampus we like to build there is one building holds 12,000 people. and it is pretty amazingbuilding. let me show it to you. it's a little like a spaceship landed, there it is, and it's got thisgorgeous courtyard in the middle, but a lot more. so let's take a close look at it. it's a circle.it's curved all the way around. if you build things, this is not the cheapest way to buildsomething. there is not a straight piece of glass in this building. it's all curved. we've used oure_perience making retail buildings all over the world now, and we know how to make thebiggest pieces of glass in the world for architectural use. we can make it curve all the wayaround the building. and you can see what it look like. it is pretty cool. again, today, about20% of the space is landscaping, several big asphalt parking lots. so 20% of this is landscape,we want to completely change this. and we want to make 80% of landscape, and the waywe're gonna do this is we're gonna put most of the parking underground. so we can have 80%of landscape, and you can see what we've in mind. i mean there is nothing like this in theproperty now. it's pretty bad. today there are 3700 trees on the property we'd like to justalmost double that. we've hired one of the senior arborists from stanford actually who is verygood with indigenous trees around this area. so we'd like to plant a lot of trees including someapricot orchards. again you can see what it might be like. this is some of the infrastructure.the main building, we have parking underneath the main building. that's not enoughunfortunately. we have a parking structure here as well. the building's four stories high as isthe parking structure. there's nothing high here at all. we want the whole place human scale.it's actually about the same as we have in cupertino right now.. an energy center. we deal with- people using, sitting at computers all day writing software. and if the power goes out on thegrid we get to send everybody home. so we have to have backup power to power the place inthe event brownouts and stuff. and i think what we're gonna end up doing is making theenergy center our primary source of power. because we can generate power with natural gasand other ways that can be cleaner and cheaper and use the grid as our backup. we've got anauditorium because we put on presentations. much like we did yesterday but we have to go tosan francisco to do them. fitness center and some r&d facilities, these are just thingsthat where we do testing and we need some buildings to test in and there's hardly any peoplein them. so this is roughly the kind of thing we're thinking about. we think about 12,000people, i put 13,000 on the slides, just because we may make a little luckier than 12,000.we're up roughly 40% in people v.s. what the site has been used for already and we'reincreasing space to 3.1 million square feet. so 20% increase in space. the landscaping thoughincreases by 350%, which is nice, trees by 60%. the surface parking goes down by 90%. andso i think the overall feeling of the place is gonna be zillion times better than it is now with allthe asphalt. and the building footprint actually goes down by 30%. so, we wanna take thespace and in many cases making it smaller. we're putting more of desirable things on thespace and that's what we like to do. so just wanna give you a look at it. this is a cafe. we havecafe as our facilities. and this cafe will, you know, feed the better part of the 3,000 peoplesitting. that's what you need when you 12,000 people in the campus. so that's what we'relooking at. i'd love to answer your questions if you have any.
我們買下這 塊地，本來(lái)還想買這初拐角，可對(duì)方不賣，我們又不能強(qiáng)拆，所以只得放棄。我們打算在園區(qū)里建一棟樓，容納12022人。聽(tīng)起來(lái)很炫，看起來(lái)更炫。華麗吧! 像不像太空飛船?中間還有個(gè)大院子，還不止呢。讓我們湊近了看，辦公室的外觀是個(gè)圓環(huán)。體形優(yōu)美，造價(jià)不菲，所有的玻璃都是弧形的線條。我們建造蘋果零售 店的經(jīng)驗(yàn)派上用場(chǎng)了。碩大的弧形玻璃難不倒我們。讓玻璃墻繞場(chǎng)一周。是不是很酷。目前整個(gè)園區(qū)只有20%的綠化，浪費(fèi)了不少地方。我們向來(lái)一次乾坤大挪 移。把停車場(chǎng)統(tǒng)統(tǒng)發(fā)配到地下，讓綠化面積從20%暴增到80%。目的不言而喻，我們課不想像別的園區(qū)那樣被人詬病。目前園區(qū)里有3800棵樹，未來(lái)會(huì)翻一 倍。我們聘請(qǐng)斯坦福的園林設(shè)計(jì)師來(lái)設(shè)計(jì)園區(qū)。除了杏樹，還會(huì)種其他植物。這是建成后的樣子。這是我們的主樓，設(shè)有地下停車場(chǎng)?？上У叵峦＼噲?chǎng)不夠用，所以 我們另設(shè)了一處停車點(diǎn)。新辦公樓是一座四層圓形建筑，中間有一個(gè)大庭院。摩天大廈我不感冒，我喜歡矮建筑。保持和cupertino現(xiàn)有建筑的高度一致。 我們的工作要對(duì)著電腦一刻不停的寫程序，所以正常的工作離不開(kāi)能源中心。要是沒(méi)電，大家只能回家洗了睡。所以需要后備電源，能源中心將用天然氣或其他綠色 能源發(fā)電。我們希望將其作為主要的電力來(lái)源，把國(guó)家電網(wǎng)用作后備電源。這里將修建一個(gè)大禮堂，我們就不用像昨天那樣跑到舊金山去開(kāi)會(huì)了。這里是健身中心和 研發(fā)大樓，這個(gè)地方專門用來(lái)做測(cè)試，里面木有員工。這就是我們的設(shè)想。蘋果現(xiàn)有12022員工，但可能增加到13000人。將來(lái)這里可以多容納40%的員 工，增加20%的使用面積，這樣總面積大道了310萬(wàn)平方英尺。綠化面積增長(zhǎng)350%，這個(gè)就厲害啦，植樹量增長(zhǎng)60%，地上停車面積減少90%。你會(huì)自 上這片土地的，這比一滴瀝青給力多了。建筑占地面積將減少30%。減少建筑面積。這樣有更多的空間留給想象力去發(fā)揮。這里是間咖啡廳，這個(gè)可以有，你懂 的。它能容納3000人同時(shí)就餐。足足有12022名員工在此貢獻(xiàn)智慧，所以我們需要那么大的容量。我的介紹到此為止，有什么問(wèn)題嗎?
thank you, mr jobs. and we're really e_cited that you call apple our home. if you go to yourshop at anything they have a t-shirt that says the mother ship has landed, and if you look atthis picture, definitely the mother ship has landed here in cupertino. is there any questions orcomments from council colleagues, council member wang?
謝謝你的演講，很高興蘋果能在cupertino安家?，F(xiàn)在都有印有“蘋果飛船”的t恤賣了?？纯从』?，亮點(diǎn)是這飛船的登陸地就在cupertino。各位參議員同僚有什么要問(wèn)的嗎?王議員?
hi, steve.
喬總，您好
hi.
您好
quick question, i think people are curious to know what the city residence can benefit fromthis new campus.
貌似大家都比較關(guān)心民眾能從新園區(qū)中受益嗎?
well, as you know, we're the largest ta_ payer in cupertino, so we'd like to continue to stay hereand pay ta_es. that's number one. because if we can't, then we go have to somewhere likemountain view. and we take up people with us, we give up and over years sell the land here,and the largest ta_ base would go away. that wouldn't be good for cupertino.
我們是cupertino的納稅大戶，你懂得，我們很高興能留下來(lái)繼續(xù)繳稅，這點(diǎn)最重要。如果新園區(qū)項(xiàng)目流產(chǎn)，我們不得不另?xiàng)?，比如mountain view.。我們只有帶著員工離開(kāi)，把地賣掉。我想cupertino不會(huì)希望繳稅大戶離開(kāi)。
no of course not.
當(dāng)然不想了。
and wouldn't be good for us either, so that's number one. and number two, we employ somereally talented great people and across the whole age spectrum. a lot of people right out ofcollage, hire a lot of stanford grads, etc, and you know people in their 50s and even 60s, likeme i'm in my 50s. so i think there's a lot of them wanna live around where they work. we havea lot of people riding bikes to work now. we also run a bus service. we got 20 buses that run onbio-diesel fuel. they are the cleanest bus that you can buy. we've got 20 of them doing routesall the way from san francisco to santa cruz bringing people in. so, those are the kinds ofthings could benefit cupertino. and influ_ of ta_ base, and influ_ of very talented peoplewho are, you know, getting paid. we put them in a fairly affluent group of people, and many ofthem would choose to make cupertino their personal home as well as professional home. ithink there is a lot there plusia whole lot of trees.
我們也不想，所以這是第一條。此 外，我們雇傭了很多優(yōu)秀人才，各個(gè)年齡階段的人都有。我雇了很多大學(xué)畢業(yè)生，比如斯坦福大學(xué)，還有50、60歲的員工，像我就是。在這里安家會(huì)是他們的首 選。現(xiàn)在就有很多員工選擇騎自行車去上班，我們也有公共交通系統(tǒng)，20輛燒生物燃料的班車，是目前最環(huán)保的車。這20輛班車目前正在舊金山和圣克魯茲之間 來(lái)回運(yùn)行。這些都能讓cupertino受益。給cupertino帶來(lái)穩(wěn)定的稅收，優(yōu)秀的人才，這些人收入頗豐，他們多半還會(huì)選擇定居此地(拉動(dòng)消 費(fèi))，當(dāng)然，還有大片的數(shù)目和景觀咯。
sure. those are great things. thank you be more specific. do we get free wi-fi or somethinglike that?
謝謝，確實(shí)很贊。我還想知道蘋果是否可以提供一些免費(fèi)得服務(wù)，比如wifi?
well, see i'm always i'm a simpleton. i've always had the view that we pay ta_es and the cityshould do those things. now, if we can get out of paying ta_es, i'd be glad to put up wi-fi.
我是個(gè)直腸子，我認(rèn)為既然我們交稅了政府就改提供這些服務(wù)。如果你給我們免稅，我們就提供免費(fèi)得wi-fi。
wish you use our sales ta_, part of that to provide ipad of something to our residence and thenget a free wi-fi.
那給你免掉一些銷售稅，為市民免費(fèi)提供ipad和wi-fi。
yeah, i think we bring a lot more than free wi-fi and so.
我相信我們創(chuàng)造的價(jià)值比免費(fèi)得wi-fi多得多。
totally agree, well, thank you so much.
完全同意，非常感謝。
sure.
不客氣。
council member mahoney?
mahoney議員有問(wèn)題么?
yeah, so, first of all, it was interesting, you throwback to hp. as 35-year hp employee, mostof it on the cupertino campus in those buildings there, obviously felt sorry when i heard thatthey were consolidating moving. but now that we've seen your plans, you know, the wordsspectacular would be an understatement, and i think that everybody is gonna appreciatewhat's clearly is gonna be the most elegant headquarters, you know, at least in the us thati've seen. so we definitely appreciate that the work is gone into it and look forward to workingwith you moving through the process.
你 回首了惠普的往事，讓我深有感觸。我在惠普工作過(guò)35年，一直呆在惠普位于cupertino的園區(qū)里，所以惠普離開(kāi)cupertino，我很舍不得?，F(xiàn) 在看到你的藍(lán)圖，我是心馳神往啊。大家都覺(jué)得這里就像是美麗的潘多拉星球，至少是美國(guó)的潘多拉。你們選擇了cupertino，我們非常榮幸，也會(huì)盡最大 的努力幫助你們。
thank you. i think we do have a shot of building the best office building in the world. and ireally do think architecture students will come here to see this. i think it could be that good.
十分感謝，我們的建筑沒(méi)準(zhǔn)真會(huì)成為全球最好的辦公樓。到時(shí)候各大建筑院校的學(xué)生都會(huì)過(guò)來(lái)“膜拜”，我還是挺有信心的。
appreciate.
了不起了不起。
yeah, thank you. council member chang?
謝謝謝謝。張議員?
yeah, mr. jobs, thank you very much for coming. we met the city manager and i met mr. cook,and mr. miner, and also terri on your campus, uh, and see the concept. it's very good one. ido have question about at the time they mentioned about the current infinite loop will remainthe same. the employee will stay there, right?
喬總，歡迎你。我和同事去參觀過(guò)你們的園區(qū)?？吹搅四銈兊脑O(shè)想，確實(shí)很贊。聽(tīng)說(shuō)新園區(qū)建成后現(xiàn)有的大樓會(huì)保留，員工也會(huì)留在那里，是嗎?
yeah, we need both to hold everybody.
對(duì)，兩出都要，一個(gè)都不能少。
so now host about 8000 to 9000 people.
這么說(shuō)老樓圈了8000—9000名員工?
no no no, about 2600.
沒(méi)那么多，就2600人。
2600 okay. and then this one will hold 13,000?
這樣子啊，新的園區(qū)大樓將容納13000人?
12,000. that's our current.
12022.
alright. and then my concern is last time i forgot to ask terri about the safety issue. becauseyou know you have only one building and have so many people there. so all the safety will beput into consideration like fire and everything.
我比較關(guān)心這么多人的安全問(wèn)題，因?yàn)槟阆氚?，這么多人在一棟樓里，發(fā)生個(gè)火災(zāi)什么的，如何保障他們的安全?
oh, of course. we spend a ton of time identifying and hiring who we think are best people inthe world and doing what we do. the last thing we want is for anybody to get hurt. okay, yeah,of course, we're gonna. i mean the whole building has to be designed with pretty preciserequirements for safety. but we'll do beyond those.
我們考慮過(guò)這個(gè)問(wèn)題，我們物色最頂級(jí)的建筑團(tuán)隊(duì)，絕對(duì)不想看到任何人受傷。絕對(duì)不!設(shè)計(jì)制造的整個(gè)過(guò)程都要高標(biāo)準(zhǔn)嚴(yán)要求，不求最好，但求更好。
sure, and then the second question is because the increase of the employment, the resident isconcerned also about the traffic. so, do you have any plan to deviate the traffic?
好的，第二個(gè)問(wèn)題，隨著員工的增長(zhǎng)，堵車在所難免，那要怎么辦呢?
well, we're not increasing the employment by much .
我們沒(méi)有那么大的招聘計(jì)劃。
you're not?
沒(méi)有嗎?
no.
沒(méi)有。
okay.
好吧。
it's by like 20%. so we're not increasing it by much.
最多增長(zhǎng)個(gè)20%，不會(huì)堵車的。
also, i know you care about the air quality. i understand that you will not allow anyemployee smoking inside the building, right?
還有，我知道你很在乎空氣質(zhì)量，辦公樓內(nèi)全面禁煙。
correct. both my parents died of lung cancer from smoking. so i'm little sensitive on thattopic.
是的，我的父母都是因吸煙引起肺癌去世的。所以你懂的，我反感吸煙。
sure, so, just want to let you be aware. i don't know if you're aware that there's a cementplant nearby with air pollution to this area. are you concerned about that? are you aware ofthat?
你知道這附近有一家水泥廠么?工廠會(huì)對(duì)空氣造成污染，你清楚嗎?
what is that?
那是什么?
the cement plant is polluting the air in the entire area.
水泥廠污染環(huán)境。
the cement plant. that's the kaise?
你說(shuō)的是kaise吧?
yeah, 24001 stevens creek.
正式stevens creek路24001號(hào)。
i grew up about 5 blocks away from that, or 6 blocks away. so, i'm pretty familiar with thekaiser plant. okay, and yeah,i think it would be great of the kaise plant wasn't there, but youknow, they bought the land fair and square. so, probably they are not going anywhere. but ifyou kick kaiser out, i wouldn't cry.
我從小在這長(zhǎng)大， 所以他們的情況我很清楚。當(dāng)然，沒(méi)它更好。可畢竟是人家的地盤，又不能強(qiáng)拆，所以我忍。當(dāng)然，如果你找城管把它拆了，我絕對(duì)擁護(hù)。
alright, thank you.
好的，謝謝。
thank you, council member chang. council member wang, you have a very quick questionright?
謝謝張議員。王委員，再來(lái)一個(gè)。
yeah, very quick question. steve, can you give us estimate timeline on when you plan to submitthe plan and when you're gonna do the ground breaking and when we can see the raw building.
你能告訴我們大概的工期么?比如什么時(shí)候開(kāi)工?什么時(shí)候完工?
yeah, well, i ask that question a lot of our people too. we wanna submit plans fairly quickly.wewanna break ground ne_t year and we wanna move in 2022.
我也常問(wèn)這個(gè)問(wèn)題。我希望越早越好，明年開(kāi)工，2022年能搬進(jìn)去。
2022?okay, alright, very good. thank you so so much and we're really honored to have you tobe here. i know it's not easy to get you here. and i think that your technology is really makingeverybody proud and you're putting cupertino in together with apple. now, we're really proudof it. 2022?
好的，非常感謝喬總的到場(chǎng)，我們非常榮幸你今天能來(lái)，我們知道很難請(qǐng)得到您來(lái)這里。我認(rèn)為你的技術(shù)令我們每一個(gè)人都非常地驕傲，你把cupertino和蘋果放在了一起，令我們真的很自豪。
well, thanks. we're proud to be in cupertino too.
謝謝，我們也為cupertino驕傲。
thank you, council member wang. i think she stole my question to ask you when did you breakgrounds so she can start collecting those. ne_t year, sales ta_ dollars from you. e_actly, e_actly,e_actly, but you know, when chris and i met mr. jobs, you know, i found a little bit more abouthim is that actually he's a hometown boy graduated from cupertino middle school where mydaughter is going, homestead high school. so, mr jobs is very well familiar with the city ofcuperino. so, we're very fortunate that you founded here in cuperino. you started to e_pandhere in cupertino. there're many choices across the country and i'm sure that many governorsand many mayors said please come to us, but you decided to stay here and i think it's becausecupertino is such and innovative place, a diverse place, and education-wise that we have suchwonderful schools here some other students on how they got awarded in our school that aredoing so well. one thing that i wanna ask you is to keep in mind is giving back to thecommunity and one thing that we would love to do. i'm sure that our staff will talk about isthat we don't like going to valley or los gatos for an apple store. we would love to have anapple store here cupertino. and i can assure you, i even have, you know, my ipad 2 here,which i love, you know, so cooperate with me, but you know, it's a wonderful technology andmy 11-year-old girl just loves this ipad2.
謝 謝王委員。我想她關(guān)心開(kāi)工時(shí)間，是等著明年征你們的稅呢。算起來(lái)，喬總是我老鄉(xiāng)，和我女兒是校友。所以他對(duì)cupertino非常熟悉，他把蘋果種在這 里，讓它生根發(fā)芽。你本來(lái)可以去別的地方種蘋果，而且我肯定別的城市也企圖誘拐蘋果，但是你最終決定留下，因?yàn)槟阌X(jué)得應(yīng)該與cupertino的創(chuàng)新和多 元化不無(wú)關(guān)系。而且我們有很好的學(xué)校，咱們這兒的學(xué)生也個(gè)個(gè)出類拔萃，我只簡(jiǎn)單提點(diǎn)期望，希望你們回饋社會(huì)，為社區(qū)做點(diǎn)貢獻(xiàn)，我們將感激不盡。 cupertino居然沒(méi)有蘋果專賣店，我和我的同事們不得不去valley或los gatos去買蘋果，我們非常希望有蘋果專賣店在cupertino。你敢開(kāi)，我就敢買，看看我手頭的ipad2我的心頭肉啊，ipad2是個(gè)好 ipad, 我11歲的閨女都愛(ài)不釋手。
good. yeah. the problem with putting an apple store in cupertino is just isn't the traffic. soi'm afraid it might not be successful. if we thought it would be successful, we'd love to.
在cupertino開(kāi)蘋果店估計(jì)行不通，雖然離得近，但我覺(jué)得運(yùn)營(yíng)效果不會(huì)很理想，如果能成功，我們會(huì)不開(kāi)嗎?
we'll help you make it successful. again, thank you very much for coming with me. i'm surethat you guys are very lucky to hear this very historical moment that, you know, you hear about5 years ago, was it chris? that you made the announcement you bought the 55 acres thenyou bought another 100 acres from hp. and apple is truly the technology of innovation andour city staff and city council looks very forward to working with you and helping you succeedhere in our community.
放心，我們會(huì)幫助你成功的。再一次感謝喬總，在座的各位你們有幸見(jiàn)證了這歷史性的時(shí)刻。5年前喬總宣布買下收了155英畝地，5年后這塊地將變成蘋果園，激動(dòng)吖。論創(chuàng)新技術(shù)，蘋果確實(shí)沒(méi)得說(shuō)，我們這幫人很樂(lè)意幫你在cupertino取得成功。
thank you very much.
非常感謝。
let's give a big round of applause for mr. steve jobs. thank you.
給喬總來(lái)點(diǎn)掌聲。感謝。
第2篇 跟喬布斯學(xué)習(xí)怎么寫英語(yǔ)演講稿
無(wú)論在學(xué)習(xí)還是工作中，我們都會(huì)接觸或用到各類英語(yǔ)演講，小到課堂作業(yè)和工作匯報(bào)，大到會(huì)議發(fā)言和職位競(jìng)選。那么如何才能打造精彩的英語(yǔ)演講稿呢?下面筆者就以喬布斯2022年斯坦福大學(xué)畢業(yè)演講稿為范本來(lái)具體剖析一下英語(yǔ)演講稿的寫作要點(diǎn)，幫助大家了解其基本寫作要領(lǐng)。i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。 結(jié)尾有“道”，畫龍點(diǎn)睛 演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。 除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“liberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn)
結(jié)構(gòu)清楚，邏輯清晰
指出演講話題的重要性。比如要做一場(chǎng)關(guān)于“英語(yǔ)演講的藝術(shù)”的演講，演講者在一開(kāi)始就可以指出該演講對(duì)于聽(tīng)眾今后的學(xué)習(xí)、工作將會(huì)有很大幫助，甚至可以給出一些數(shù)據(jù)和實(shí)例，讓聽(tīng)眾明白不聽(tīng)這個(gè)演講將會(huì)是一個(gè)損失，這樣聽(tīng)眾就會(huì)樂(lè)于認(rèn)真聽(tīng)演講了。②使聽(tīng)眾感到震驚。例如要做一場(chǎng)關(guān)于“生活方式與疾病”的演講，開(kāi)篇就可以給出一組極具沖擊力的數(shù)據(jù)，讓聽(tīng)眾看到生活方式不健康將會(huì)產(chǎn)生多么可怕的后果，這樣的震驚能夠使聽(tīng)眾快速調(diào)整狀態(tài)，投入到聽(tīng)演講中去。③引起聽(tīng)眾的好奇心。演講者可以在開(kāi)篇指出一種特別的現(xiàn)象，聽(tīng)眾出于好奇就會(huì)認(rèn)真聽(tīng)演講，想知道演講者如何分析或解釋。④向觀眾提問(wèn)。演講者可以在開(kāi)篇提出一個(gè)問(wèn)題，這樣可以引發(fā)聽(tīng)眾的思考，也會(huì)引導(dǎo)他們?nèi)ヂ?tīng)演講者如何解答問(wèn)題。此外，也可以在開(kāi)篇引用一段名言，或是講述一個(gè)故事等，這些基本的開(kāi)篇方式被無(wú)數(shù)的演講證明是實(shí)用而且有效的。 觀點(diǎn)明確，支撐有效 毫無(wú)疑問(wèn)，在演講稿中，主體段的信息量最大，寫作量也最大。如何清晰地闡釋演講者的觀點(diǎn)或演講要點(diǎn)，如何用相關(guān)事實(shí)有效地支撐演講者的各個(gè)論點(diǎn)或要點(diǎn)，是演講稿主體段寫作時(shí)應(yīng)該把握的關(guān)鍵。喬布斯在斯坦福大學(xué)的畢業(yè)演講中明確給出了三個(gè)要點(diǎn)：① the first story is about connecting the dots. ② my second story is about love and loss. ③ my third story is about death.為了清晰、有效地闡述自己想要表達(dá)的這三個(gè)要點(diǎn)，他運(yùn)用了以下三種手段：首先是舉例子。喬布斯在演講中用了大量的事例來(lái)說(shuō)明他怎么對(duì)待學(xué)習(xí)、工作和死亡。比如他說(shuō)自己讀書時(shí)旁聽(tīng)有意思的書法課程，這些課在當(dāng)時(shí)對(duì)他沒(méi)什么實(shí)質(zhì)幫助，但是十年后在當(dāng)他設(shè)計(jì)第一款macintosh電腦的時(shí)候，這些東西全派上了用場(chǎng)，這個(gè)例子充分說(shuō)明了他演講的第一個(gè)要點(diǎn)——串起生命中的點(diǎn)滴。另一個(gè)手段是引用。喬布斯在演講中引用了一些名言警句來(lái)闡述自己的觀點(diǎn)。比如在講到死亡時(shí)，他引用了一句格言：“if you live each day as if it was your last, someday you’ll most certainly be right.”這句話表明了他對(duì)于生命和死亡的看法，使聽(tīng)眾印象深刻。第三個(gè)手段是數(shù)據(jù)支持。在講第二個(gè)故事——關(guān)于愛(ài)和失去時(shí)，喬布斯用了一系列數(shù)據(jù)來(lái)支撐自己的觀點(diǎn)。他說(shuō)自己是幸運(yùn)的，因?yàn)?ldquo;woz and i started apple in my parents’ garage when i was 20. we worked hard, and in 10 years apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. we’d just released our finest creation—the macintosh—a year earlier, and
由于公共演講的聽(tīng)眾一般有數(shù)十人甚至數(shù)百、數(shù)千人，再加上演講環(huán)境的不確定性(比如觀眾的歡呼或者抱怨)，演講者最好在進(jìn)入主題之后馬上給出所講內(nèi)容的框架結(jié)構(gòu)，使聽(tīng)眾能跟隨演講者的思路，更好地預(yù)判整個(gè)演講內(nèi)容，以達(dá)到良好的演講效果。比如，喬布斯在2022年斯坦福大學(xué)畢業(yè)典禮上的演講中，開(kāi)篇稍微寒暄之后就進(jìn)入正題：“today i want to tell you three stories from my life. that’s it. no big deal. just three stories.”聽(tīng)眾馬上能對(duì)演講內(nèi)容做出預(yù)判——今天會(huì)聽(tīng)到喬布斯談三點(diǎn)，然后他們會(huì)關(guān)注具體是哪三點(diǎn)。這種演講就具備了“以觀眾為中心”的特質(zhì)。喬布斯在隨后的演講中分別提到，“the first story is about connecting the dots.”“my second story is about love and loss.”“my third story is about death.”由于演講思路非常明晰，聽(tīng)眾在聽(tīng)完之后也會(huì)記憶猶新。
i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。 結(jié)尾有“道”，畫龍點(diǎn)睛 演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。 除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“liberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn)
當(dāng)然，演講稿在結(jié)構(gòu)方面的邏輯順序有許多種，喬布斯的這篇演講是按照話題順序和時(shí)間順序來(lái)安排的。除此之外，還有空間順序，“提出問(wèn)題——分析問(wèn)題——解決問(wèn)題”的順序等。大家可以根據(jù)不同演講內(nèi)容的需要來(lái)安排自己演講稿的邏輯順序和整體結(jié)構(gòu)。
開(kāi)篇出彩，吸引聽(tīng)眾
演講稿的開(kāi)篇往往需要花費(fèi)大量的功夫去設(shè)計(jì)。在寫作開(kāi)篇時(shí)，演講者需要結(jié)合聽(tīng)眾特點(diǎn)、演講場(chǎng)合和演講主題等因素，爭(zhēng)取在一開(kāi)始就緊緊抓住聽(tīng)眾的注意力和興趣。下面筆者就介紹一下基本的演講開(kāi)篇模式，供大家以后寫作演講稿參考。
演講內(nèi)在統(tǒng)一性的經(jīng)典形式，值得借鑒。 為了更加有效地掌握文中講到的寫作演講稿的要點(diǎn)，筆者建議大家做到以下三點(diǎn)：①多看。多看一些演講素材，比如名人演講、演講比賽優(yōu)秀選手的演講等，積累大量的一手素材;也有必要閱讀一些關(guān)于英語(yǔ)公共演講的書籍，筆者在此推薦stephen e. lucas的《演講的藝術(shù)》(the art of public speaking)一書。②多想。學(xué)會(huì)分析這些演講之所以精彩的原因，可以從筆者上面講的幾點(diǎn)入手分析。③多練。在有了一定的積累之后，要大量練習(xí)寫作演講稿，話題可以從日常學(xué)習(xí)和工作中選取，這樣練習(xí)起來(lái)會(huì)更有興趣和成就感。 (本文選自《新東方英語(yǔ)》雜志2022年2月號(hào))
演講稿開(kāi)篇的目的是吸引聽(tīng)眾。喬布斯在他的演講稿開(kāi)篇使用的是“關(guān)聯(lián)話題與聽(tīng)眾”的方式。這是一種比較有效的方法，因?yàn)槿藗円话銓?duì)自己的事情都很關(guān)注，和自己相關(guān)的事情也會(huì)格外留意。喬布斯在演講開(kāi)篇說(shuō)道：“i am honored to be with you today for your commencement from one of the finest universities in the world. truth be told, i never graduated from college. and this is the closest i’ve ever gotten to a college graduation.”高度贊美斯坦福大學(xué)——這就是在與聽(tīng)眾發(fā)生關(guān)聯(lián)。喬布斯就是通過(guò)這種方式讓聽(tīng)眾一開(kāi)始就對(duì)自己產(chǎn)生好感或?qū)ψ约旱难葜v內(nèi)容產(chǎn)生興趣。當(dāng)然，喬布斯還用了適當(dāng)?shù)挠哪?，更好地融洽了與聽(tīng)眾的關(guān)系。
演講內(nèi)在統(tǒng)一性的經(jīng)典形式，值得借鑒。 為了更加有效地掌握文中講到的寫作演講稿的要點(diǎn)，筆者建議大家做到以下三點(diǎn)：①多看。多看一些演講素材，比如名人演講、演講比賽優(yōu)秀選手的演講等，積累大量的一手素材;也有必要閱讀一些關(guān)于英語(yǔ)公共演講的書籍，筆者在此推薦stephen e. lucas的《演講的藝術(shù)》(the art of public speaking)一書。②多想。學(xué)會(huì)分析這些演講之所以精彩的原因，可以從筆者上面講的幾點(diǎn)入手分析。③多練。在有了一定的積累之后，要大量練習(xí)寫作演講稿，話題可以從日常學(xué)習(xí)和工作中選取，這樣練習(xí)起來(lái)會(huì)更有興趣和成就感。 (本文選自《新東方英語(yǔ)》雜志2022年2月號(hào))
除了喬布斯的這種開(kāi)篇方式外，我們還需要了解和掌握其他一些開(kāi)篇方式：①指出演講話題的重要性。比如要做一場(chǎng)關(guān)于“英語(yǔ)演講的藝術(shù)”的演講，演講者在一開(kāi)始就可以指出該演講對(duì)于聽(tīng)眾今后的學(xué)習(xí)、工作將會(huì)有很大幫助，甚至可以給出一些數(shù)據(jù)和實(shí)例，讓聽(tīng)眾明白不聽(tīng)這個(gè)演講將會(huì)是一個(gè)損失，這樣聽(tīng)眾就會(huì)樂(lè)于認(rèn)真聽(tīng)演講了。②使聽(tīng)眾感到震驚。例如要做一場(chǎng)關(guān)于“生活方式與疾病”的演講，開(kāi)篇就可以給出一組極具沖擊力的數(shù)據(jù)，讓聽(tīng)眾看到生活方式不健康將會(huì)產(chǎn)生多么可怕的后果，這樣的震驚能夠使聽(tīng)眾快速調(diào)整狀態(tài)，投入到聽(tīng)演講中去。③引起聽(tīng)眾的好奇心。演講者可以在開(kāi)篇指出一種特別的現(xiàn)象，聽(tīng)眾出于好奇就會(huì)認(rèn)真聽(tīng)演講，想知道演講者如何分析或解釋。④向觀眾提問(wèn)。演講者可以在開(kāi)篇提出一個(gè)問(wèn)題，這樣可以引發(fā)聽(tīng)眾的思考，也會(huì)引導(dǎo)他們?nèi)ヂ?tīng)演講者如何解答問(wèn)題。此外，也可以在開(kāi)篇引用一段名言，或是講述一個(gè)故事等，這些基本的開(kāi)篇方式被無(wú)數(shù)的演講證明是實(shí)用而且有效的。
i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。 結(jié)尾有“道”，畫龍點(diǎn)睛 演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。 除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“liberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn) 觀點(diǎn)明確，支撐有效
毫無(wú)疑問(wèn)，在演講稿中，主體段的信息量最大，寫作量也最大。如何清晰地闡釋演講者的觀點(diǎn)或演講要點(diǎn)，如何用相關(guān)事實(shí)有效地支撐演講者的各個(gè)論點(diǎn)或要點(diǎn)，是演講稿主體段寫作時(shí)應(yīng)該把握的關(guān)鍵。喬布斯在斯坦福大學(xué)的畢業(yè)演講中明確給出了三個(gè)要點(diǎn)：① the first story is about connecting the dots. ② my second story is about love and loss. ③ my third story is about death.為了清晰、有效地闡述自己想要表達(dá)的這三個(gè)要點(diǎn)，他運(yùn)用了以下三種手段：首先是舉例子。喬布斯在演講中用了大量的事例來(lái)說(shuō)明他怎么對(duì)待學(xué)習(xí)、工作和死亡。比如他說(shuō)自己讀書時(shí)旁聽(tīng)有意思的書法課程，這些課在當(dāng)時(shí)對(duì)他沒(méi)什么實(shí)質(zhì)幫助，但是十年后在當(dāng)他設(shè)計(jì)第一款macintosh電腦的時(shí)候，這些東西全派上了用場(chǎng)，這個(gè)例子充分說(shuō)明了他演講的第一個(gè)要點(diǎn)——串起生命中的點(diǎn)滴。另一個(gè)手段是引用。喬布斯在演講中引用了一些名言警句來(lái)闡述自己的觀點(diǎn)。比如在講到死亡時(shí)，他引用了一句格言：“if you live each day as if it was your last, someday you’ll most certainly be right.”這句話表明了他對(duì)于生命和死亡的看法，使聽(tīng)眾印象深刻。第三個(gè)手段是數(shù)據(jù)支持。在講第二個(gè)故事——關(guān)于愛(ài)和失去時(shí)，喬布斯用了一系列數(shù)據(jù)來(lái)支撐自己的觀點(diǎn)。他說(shuō)自己是幸運(yùn)的，因?yàn)?ldquo;woz and i started apple in my parents’ garage when i was 20. we worked hard, and in 10 years apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. we’d just released our finest creation—the macintosh—a year earlier, and i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。
i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。 結(jié)尾有“道”，畫龍點(diǎn)睛 演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。 除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“liberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn)
結(jié)尾有“道”，畫龍點(diǎn)睛[來(lái)源：新東方 作者：錢希] 無(wú)論在學(xué)習(xí)還是工作中，我們都會(huì)接觸或用到各類英語(yǔ)演講，小到課堂作業(yè)和工作匯報(bào)，大到會(huì)議發(fā)言和職位競(jìng)選。那么如何才能打造精彩的英語(yǔ)演講稿呢?下面筆者就以喬布斯2022年斯坦福大學(xué)畢業(yè)演講稿為范本來(lái)具體剖析一下英語(yǔ)演講稿的寫作要點(diǎn)，幫助大家了解其基本寫作要領(lǐng)。 結(jié)構(gòu)清楚，邏輯清晰 由于公共演講的聽(tīng)眾一般有數(shù)十人甚至數(shù)百、數(shù)千人，再加上演講環(huán)境的不確定性(比如觀眾的歡呼或者抱怨)，演講者最好在進(jìn)入主題之后馬上給出所講內(nèi)容的框架結(jié)構(gòu)，使聽(tīng)眾能跟隨演講者的思路，更好地預(yù)判整個(gè)演講內(nèi)容，以達(dá)到良好的演講效果。比如，喬布斯在2022年斯坦福大學(xué)畢業(yè)典禮上的演講中，開(kāi)篇稍微寒暄之后就進(jìn)入正題：“today i want to tell you three stories from my life. that’s it. no big deal. just three stories.”聽(tīng)眾馬上能對(duì)演講內(nèi)容做出預(yù)判——今天會(huì)聽(tīng)到喬布斯談三點(diǎn)，然后他們會(huì)關(guān)注具體是哪三點(diǎn)。這種演講就具備了“以觀眾為中心”的特質(zhì)。喬布斯在隨后的演講中分別提到，“the first story is about connecting the dots.”“my second story is about love and loss.”“my third story is about death.”由于演講思路非常明晰，聽(tīng)眾在聽(tīng)完之后也會(huì)記憶猶新。 當(dāng)然，演講稿在結(jié)構(gòu)方面的邏輯順序有許多種，喬布斯的這篇演講是按照話題順序和時(shí)間順序來(lái)安排的。除此之外，還有空間順序，“提出問(wèn)題——分析問(wèn)題——解決問(wèn)題”的順序等。大家可以根據(jù)不同演講內(nèi)容的需要來(lái)安排自己演講稿的邏輯順序和整體結(jié)構(gòu)。 開(kāi)篇出彩，吸引聽(tīng)眾 演講稿的開(kāi)篇往往需要花費(fèi)大量的功夫去設(shè)計(jì)。在寫作開(kāi)篇時(shí)，演講者需要結(jié)合聽(tīng)眾特點(diǎn)、演講場(chǎng)合和演講主題等因素，爭(zhēng)取在一開(kāi)始就緊緊抓住聽(tīng)眾的注意力和興趣。下面筆者就介紹一下基本的演講開(kāi)篇模式，供大家以后寫作演講稿參考。 演講稿開(kāi)篇的目的是吸引聽(tīng)眾。喬布斯在他的演講稿開(kāi)篇使用的是“關(guān)聯(lián)話題與聽(tīng)眾”的方式。這是一種比較有效的方法，因?yàn)槿藗円话銓?duì)自己的事情都很關(guān)注，和自己相關(guān)的事情也會(huì)格外留意。喬布斯在演講開(kāi)篇說(shuō)道：“i am honored to be with you today for your commencement from one of the finest universities in the world. truth be told, i never graduated from college. and this is the closest i’ve ever gotten to a college graduation.”高度贊美斯坦福大學(xué)——這就是在與聽(tīng)眾發(fā)生關(guān)聯(lián)。喬布斯就是通過(guò)這種方式讓聽(tīng)眾一開(kāi)始就對(duì)自己產(chǎn)生好感或?qū)ψ约旱难葜v內(nèi)容產(chǎn)生興趣。當(dāng)然，喬布斯還用了適當(dāng)?shù)挠哪玫厝谇⒘伺c聽(tīng)眾的關(guān)系。 除了喬布斯的這種開(kāi)篇方式外，我們還需要了解和掌握其他一些開(kāi)篇方式：①
演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。
i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。 結(jié)尾有“道”，畫龍點(diǎn)睛 演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。 除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“liberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn)
除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“liberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn)演講內(nèi)在統(tǒng)一性的經(jīng)典形式，值得借鑒。
為了更加有效地掌握文中講到的寫作演講稿的要點(diǎn)，筆者建議大家做到以下三點(diǎn)：①多看。多看一些演講素材，比如名人演講、演講比賽優(yōu)秀選手的演講等，積累大量的一手素材;也有必要閱讀一些關(guān)于英語(yǔ)公共演講的書籍，筆者在此推薦stephen e. lucas的《演講的藝術(shù)》(the art of public speaking)一書。②多想。學(xué)會(huì)分析這些演講之所以精彩的原因，可以從筆者上面講的幾點(diǎn)入手分析。③多練。在有了一定的積累之后，要大量練習(xí)寫作演講稿，話題可以從日常學(xué)習(xí)和工作中選取，這樣練習(xí)起來(lái)會(huì)更有興趣和成就感。
i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。 結(jié)尾有“道”，畫龍點(diǎn)睛 演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。 除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“liberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn)
第3篇 從喬布斯演講看如何寫作英語(yǔ)演講稿范例
無(wú)論在學(xué)習(xí)還是工作中，我們都會(huì)接觸或用到各類英語(yǔ)演講，小到課堂作業(yè)和工作匯報(bào)，大到會(huì)議發(fā)言和職位競(jìng)選。那么如何才能打造精彩的英語(yǔ)演講稿呢?下面筆者就以喬布斯__年斯坦福大學(xué)畢業(yè)演講稿為范本來(lái)具體剖析一下英語(yǔ)演講稿的寫作要點(diǎn)，幫助大家了解其基本寫作要領(lǐng)。
結(jié)構(gòu)清楚，邏輯清晰
由于公共演講的聽(tīng)眾一般有數(shù)十人甚至數(shù)百、數(shù)千人，再加上演講環(huán)境的不確定性(比如觀眾的歡呼或者抱怨)，演講者最好在進(jìn)入主題之后馬上給出所講內(nèi)容的框架結(jié)構(gòu)，使聽(tīng)眾能跟隨演講者的思路，更好地預(yù)判整個(gè)演講內(nèi)容，以達(dá)到良好的演講效果。比如，喬布斯在__年斯坦福大學(xué)畢業(yè)典禮上的演講中，開(kāi)篇稍微寒暄之后就進(jìn)入正題：“today i want to tell you three stories from my life. that’s it. no big deal. just three stories.”聽(tīng)眾馬上能對(duì)演講內(nèi)容做出預(yù)判——今天會(huì)聽(tīng)到喬布斯談三點(diǎn)，然后他們會(huì)關(guān)注具體是哪三點(diǎn)。這種演講就具備了“以觀眾為中心”的特質(zhì)。喬布斯在隨后的演講中分別提到，“the first story is about connecting the dots.”“my second story is about love and loss.”“my third story is about death.”由于演講思路非常明晰，聽(tīng)眾在聽(tīng)完之后也會(huì)記憶猶新。
當(dāng)然，演講稿在結(jié)構(gòu)方面的邏輯順序有許多種，喬布斯的這篇演講是按照話題順序和時(shí)間順序來(lái)安排的。除此之外，還有空間順序，“提出問(wèn)題——分析問(wèn)題——解決問(wèn)題”的順序等。大家可以根據(jù)不同演講內(nèi)容的需要來(lái)安排自己演講稿的邏輯順序和整體結(jié)構(gòu)。
開(kāi)篇出彩，吸引聽(tīng)眾
演講稿的開(kāi)篇往往需要花費(fèi)大量的功夫去設(shè)計(jì)。在寫作開(kāi)篇時(shí)，演講者需要結(jié)合聽(tīng)眾特點(diǎn)、演講場(chǎng)合和演講主題等因素，爭(zhēng)取在一開(kāi)始就緊緊抓住聽(tīng)眾的注意力和興趣。下面筆者就介紹一下基本的演講開(kāi)篇模式，供大家以后寫作演講稿參考。
演講稿開(kāi)篇的目的是吸引聽(tīng)眾。喬布斯在他的演講稿開(kāi)篇使用的是“關(guān)聯(lián)話題與聽(tīng)眾”的方式。這是一種比較有效的方法，因?yàn)槿藗円话銓?duì)自己的事情都很關(guān)注，和自己相關(guān)的事情也會(huì)格外留意。喬布斯在演講開(kāi)篇說(shuō)道：“i am honored to be with you today for your commencement from one of the finest universities in the world. truth be told, i never graduated from college. and this is the closest i’ve ever gotten to a college graduation.”高度贊美斯坦福大學(xué)——這就是在與聽(tīng)眾發(fā)生關(guān)聯(lián)。喬布斯就是通過(guò)這種方式讓聽(tīng)眾一開(kāi)始就對(duì)自己產(chǎn)生好感或?qū)ψ约旱难葜v內(nèi)容產(chǎn)生興趣。當(dāng)然，喬布斯還用了適當(dāng)?shù)挠哪玫厝谇⒘伺c聽(tīng)眾的關(guān)系。
除了喬布斯的這種開(kāi)篇方式外，我們還需要了解和掌握其他一些開(kāi)篇方式：①指出演講話題的重要性。比如要做一場(chǎng)關(guān)于“英語(yǔ)演講的藝術(shù)”的演講，演講者在一開(kāi)始就可以指出該演講對(duì)于聽(tīng)眾今后的學(xué)習(xí)、工作將會(huì)有很大幫助，甚至可以給出一些數(shù)據(jù)和實(shí)例，讓聽(tīng)眾明白不聽(tīng)這個(gè)演講將會(huì)是一個(gè)損失，這樣聽(tīng)眾就會(huì)樂(lè)于認(rèn)真聽(tīng)演講了。②使聽(tīng)眾感到震驚。例如要做一場(chǎng)關(guān)于“生活方式與疾病”的演講，開(kāi)篇就可以給出一組極具沖擊力的數(shù)據(jù)，讓聽(tīng)眾看到生活方式不健康將會(huì)產(chǎn)生多么可怕的后果，這樣的震驚能夠使聽(tīng)眾快速調(diào)整狀態(tài)，投入到聽(tīng)演講中去。③引起聽(tīng)眾的好奇心。演講者可以在開(kāi)篇指出一種特別的現(xiàn)象，聽(tīng)眾出于好奇就會(huì)認(rèn)真聽(tīng)演講，想知道演講者如何分析或解釋。④向觀眾提問(wèn)。演講者可以在開(kāi)篇提出一個(gè)問(wèn)題，這樣可以引發(fā)聽(tīng)眾的思考，也會(huì)引導(dǎo)他們?nèi)ヂ?tīng)演講者如何解答問(wèn)題。此外，也可以在開(kāi)篇引用一段名言，或是講述一個(gè)故事等，這些基本的開(kāi)篇方式被無(wú)數(shù)的演講證明是實(shí)用而且有效的。
觀點(diǎn)明確，支撐有效
毫無(wú)疑問(wèn)，在演講稿中，主體段的信息量最大，寫作量也最大。如何清晰地闡釋演講者的觀點(diǎn)或演講要點(diǎn)，如何用相關(guān)事實(shí)有效地支撐演講者的各個(gè)論點(diǎn)或要點(diǎn)，是演講稿主體段寫作時(shí)應(yīng)該把握的關(guān)鍵。喬布斯在斯坦福大學(xué)的畢業(yè)演講中明確給出了三個(gè)要點(diǎn)：① the first story is about connecting the dots. ② my second story is about love and loss. ③ my third story is about death.為了清晰、有效地闡述自己想要表達(dá)的這三個(gè)要點(diǎn)，他運(yùn)用了以下三種手段：首先是舉例子。喬布斯在演講中用了大量的事例來(lái)說(shuō)明他怎么對(duì)待學(xué)習(xí)、工作和死亡。比如他說(shuō)自己讀書時(shí)旁聽(tīng)有意思的書法課程，這些課在當(dāng)時(shí)對(duì)他沒(méi)什么實(shí)質(zhì)幫助，但是十年后在當(dāng)他設(shè)計(jì)第一款macintosh電腦的時(shí)候，這些東西全派上了用場(chǎng)，這個(gè)例子充分說(shuō)明了他演講的第一個(gè)要點(diǎn)——串起生命中的點(diǎn)滴。另一個(gè)手段是引用。喬布斯在演講中引用了一些名言警句來(lái)闡述自己的觀點(diǎn)。比如在講到死亡時(shí)，他引用了一句格言：“if you live each day as if it was your last, someday you’ll most certainly be right.”這句話表明了他對(duì)于生命和死亡的看法，使聽(tīng)眾印象深刻。第三個(gè)手段是數(shù)據(jù)支持。在講第二個(gè)故事——關(guān)于愛(ài)和失去時(shí)，喬布斯用了一系列數(shù)據(jù)來(lái)支撐自己的觀點(diǎn)。他說(shuō)自己是幸運(yùn)的，因?yàn)椤皐oz and i started apple in my parents’ garage when i was 20. we worked hard, and in 10 years apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. we’d just released our finest creation—the macintosh—a year earlier, and i’d just turned 30.”數(shù)據(jù)很直觀，能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。
結(jié)尾有“道”，畫龍點(diǎn)睛
演講的結(jié)尾往往需要起到“畫龍點(diǎn)睛”的作用，要盡量做到意味深長(zhǎng)、啟發(fā)思考。開(kāi)篇和正文再好，如果結(jié)尾過(guò)于平淡，整個(gè)演講的精彩程度也會(huì)大打折扣。那么如何做到結(jié)尾有“道”呢?首先我們來(lái)看看喬布斯的這篇演講稿，他的結(jié)尾比開(kāi)篇更加出彩，采用的是“引文結(jié)尾”的方式，達(dá)到了引人深思的效果。他在結(jié)尾說(shuō)道：“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words ‘stay hungry. stay foolish.’ it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”喬布斯不僅在演講結(jié)尾引用了這句“stay hungry. stay foolish”(求知若渴，虛懷若谷)，而且重復(fù)三遍，強(qiáng)化了聽(tīng)眾的印象。這句話后來(lái)也被廣泛傳播，被譽(yù)為該篇演講的精髓。
除了喬布斯這種“引文結(jié)尾”的方式，常見(jiàn)的演講結(jié)尾方式還有如下幾種：①總結(jié)演講。對(duì)演講中的各個(gè)論點(diǎn)或要點(diǎn)進(jìn)行簡(jiǎn)單總結(jié)和梳理，加深聽(tīng)眾的印象。②強(qiáng)有力的陳述。這種方式不同于引用他人之言，往往是演講者自己的總結(jié)和心聲。一個(gè)非常經(jīng)典的例子是patrick henry的演講“l(fā)iberty or death”。他在結(jié)尾時(shí)說(shuō)道：“is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。在演講結(jié)尾對(duì)開(kāi)篇提到的主題和重點(diǎn)進(jìn)行重新闡述，這是體現(xiàn)演講內(nèi)在統(tǒng)一性的經(jīng)典形式，值得借鑒。
為了更加有效地掌握文中講到的寫作演講稿的要點(diǎn)，筆者建議大家做到以下三點(diǎn)：①多看。多看一些演講素材，比如名人演講、演講比賽優(yōu)秀選手的演講等，積累大量的一手素材;也有必要閱讀一些關(guān)于英語(yǔ)公共演講的書籍，筆者在此推薦stephen e. lucas的《演講的藝術(shù)》(the art of public speaking)一書。②多想。學(xué)會(huì)分析這些演講之所以精彩的原因，可以從筆者上面講的幾點(diǎn)入手分析。③多練。在有了一定的積累之后，要大量練習(xí)寫作演講稿，話題可以從日常學(xué)習(xí)和工作中選取，這樣練習(xí)起來(lái)會(huì)更有興趣和成就感。
